We are proud to announce that as of June 1, 2026, Swoosh Canada Basketball Inc. has officially been incorporated. This milestone represents our continued growth and commitment to elevating the basketball experience in Edmonton and across Western Canada.

 

Through our new partnerships with EDMH (Edmonton Destination Marketing Hotels) and their online rewards program, Edmonton’s Best Hotels, two of the biggest supporters of sports and entertainment in our city (including sponsorships with the Edmonton Oilers, we are set to take basketball in Edmonton to unprecedented heights.

 

Our Vision

With their support, we are preparing to host the largest basketball tournaments ever held in Edmonton, with a projected 400+ teams participating. This will be a historic milestone for our city, showcasing Edmonton as a premier basketball destination and creating unforgettable opportunities for athletes, families, and fans.

 

What This Means

Unmatched Growth: Expanding from past events of 150–190 teams to a record-breaking 400+.

 

City-Wide Impact: Over 30 gyms and venues across Edmonton are collaborating to host this landmark event.

 

Enhanced Experience: EDMH and its online rewards program, Edmonton’s Best Hotels, will help us deliver the features and hospitality teams have been asking for—ensuring an unforgettable tournament atmosphere.

 

This journey is just beginning, and with our partners, we are excited to light up the city and inspire the next generation of athletes